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Light the World

Jesus' birth

“We are pleased to announce prominent digital billboard advertising for the ‘Light the World’ campaign in Vancouver, Abbotsford, Winnipeg, Toronto and Halifax. These billboards encourage citizens of all faiths to increase in service one to another at this special time of the year. When you see the billboards, please point them out to your friends and family with an invitation to become involved.

Light the World

“We hope that you will promote your personal involvement in #LightTheWorld through social media channels so more can be inspired. Give as Jesus gave by joining thousands around the world during the month of December in seeking out and serving those in need.

“Information on how you can #LightTheWorld is found at lighttheworld.org. Have a Merry Christmas and enjoy inviting others to believe in Christ, belong to His family and become as He would have us become.”

Billboards promoting the campaign across Canada include:

  • Vancouver — Highway 1, 300 feet west of 152nd Street interchange, north side facing west (November 25 to December 25)
  • Vancouver — Highway 1, 300 feet west of 152nd Street interchange, north side facing east (November 25 to December 25)
  • Abbotsford — Highway 1, 1,400 feet east of McCallum Road, south side facing east (November 25 to December 25)
  • Abbotsford — Highway 1, 1,400 feet east of McCallum Road, south side facing west (November 25 to December 25)
  • Winnipeg — Kenaston Boulevard, 800 feet south of Rothwell Road, east side facing south (November 26 to December 2 and December 24–25)
  • Winnipeg — Pembina Highway, 120 feet north of Nesbitt Bay, east side facing north (December 17–25)
  • Winnipeg — Century Street, 50 feet north of Silver Avenue, east side facing south (December 17–25)
  • Winnipeg — Kenaston Boulevard, 1,100 feet south of Lowson Crescent, east side facing south (December 17–25)
  • Toronto — 322 Yonge Street (roof) at Edward Street, northwest corner facing southeast (November 26 to December 25)
  • Toronto — 1 Adelaide Street East at Yonge Street, southeast corner facing northwest (November 26 to December 25)
  • Halifax — Kempt Road, 25 feet east of Stanley Street NS (November 26 to December 25)
  • Halifax — Bell Boulevard, 500 feet south of Red Wing Drive, east side facing south (November 26 to December 25)
  • Halifax — Bell Boulevard, 850 feet south of Selfridge Way, west side facing north (November 26 to December 25)